P&O is part of Carnival Cruise Corporation along with sister cruise lines including Princess Cruises, Carnival Cruise Line, Holland America Line, Cunard and P&O Cruises World Cruising. P&O attracts a wide range of passengers from families, to couples, and groups of friends. Their shorter, very affordable itineraries leaving from Cairns, Brisbane, Sydney, Fremantle and Adelaide make P&O attractive to a younger audience than just the retired population, with over 80% of passengers under 60.
Constantly improving their fleet, P&O have made revolutionary changes to the Australian cruise market. Including the P&O Adventure park which boasts 19 onboard activities such as rock climbing, zip lines, slackline, trampolining, laser tag and Segway obstacle courses.